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The sign was a digital billboard, a new breed of outdoor advertising that is growing in both the region and the nation. The problem for Young, a Philadelphia architect, is that they're energy guzzlers, compared with other signage. In a recent report, he found that the largest of them can use 30 times what a typical household consumes. The report - funded by an independent grant but done under the auspices of an advocacy group that opposes the signs - concludes that as Philadelphia strives to become the nation's greenest city, a proliferation of digital signs might not be sending the right message.